In 1999, a brutal murder known as the Hello Kitty murder took place in Hong Kong. The popular name of the case derives from the fact that the murderer inserted his victim's head into a Hello Kitty doll after decapitating her.
As of August 2007, Thai police officers who have committed minor transgressions such as showing up late or parking in the wrong place are forced to wear pink Hello Kitty armbands for several days as penance.
During the financial crisis of 2007–2010, a poster of a Hello Kitty pre-paid debit card expanded to roughly 1 meter in length was displayed on the floor of the US Senate by Senator Byron Dorgan as a demonstration of extreme methods used by credit companies to attract "children 10 to 14 years of age". It was criticized for its promotional website encouraging users to "shop 'til you drop."